Frame the Future

Words Matter. When we use 'their' words, it puts us on the defense and 'them' on offense. Get on the offense by using ‘our’ words.

We all deserve the freedom to vote. Don’t message against voter oppression bills being passed in Lansing, get on the offense & demand it.

Don't be nice about it. Put a face on the bad guy. Call out the person leading the attack on our democracy.

Democracy at its best means the freedom for everyone to vote. Protect voting rights.

The name of the bill is “American Jobs Plan.” We aren’t arguing about what a job is.

When we frame based on our liberal values, our messages are powerful. We own the conversation by drowning out the conservative frame.

A simple, aspirational message keeps people’s attention and can appeal to the base.

Don’t talk about per-student metrics or enrichment programs. Talk about what these investments mean to real humans.

The easiest way to win a debate or shut down a troll is to get on the offense by framing the conversation on our liberal values.

Don't be afraid of going big. Putting out big goals is visionary. It lets us turn the page towards a better time.

Framing is telling your story. Through our story, we can control how others receive and understand our message.

Drop talking about the Filibuster. It sounds like a political power play. Amplify For the People Act and demand the #FreedomToVote

Democrats are fighting for good government to end the pandemic - shout the good news from the mountain tops!

When we talk about the American Rescue Plan, change the conversation and control the narrative.

How should you talk about the American Rescue Plan? Talk about our liberal vision: America cares for all who suffered during the pandemic.

The way a question is asked can rig the answer. That's framing. You will shape the answer you're looking for and grab the narrative.