Frame the Future

Words Matter. When we use 'their' words, it puts us on the defense and 'them' on offense. Get on the offense by using ‘our’ words.

Learn how to message when you come across Conservative Dog Whistles such as Critical Race Theory, with a Liberal Political Strategy to win.

We all deserve the freedom to vote. Don’t message against voter oppression bills being passed in Lansing, get on the offense & demand it.

Don't be nice about it. Put a face on the bad guy. Call out the person leading the attack on our democracy.

Democracy at its best means the freedom for everyone to vote. Protect voting rights.

The name of the bill is “American Jobs Plan.” We aren’t arguing about what a job is.

When we frame based on our liberal values, our messages are powerful. We own the conversation by drowning out the conservative frame.

A simple, aspirational message keeps people’s attention and can appeal to the base.

President Biden and Democrats give us a new America, one that includes everyone. Reaganomics is over. Long live Bidenomics!

Don’t talk about per-student metrics or enrichment programs. Talk about what these investments mean to real humans.

I hear you. I get why you fear women. I get why you are angry. I get why you are confused. I get why you turn to violence.

The easiest way to win a debate or shut down a troll is to get on the offense by framing the conversation on our liberal values.

Don't be afraid of going big. Putting out big goals is visionary. It lets us turn the page towards a better time.

Framing is telling your story. Through our story, we can control how others receive and understand our message.

Drop talking about the Filibuster. It sounds like a political power play. Amplify For the People Act and demand the #FreedomToVote

A nation that uses government as a force for public good is a nation that gets stuff done. Good government makes lives better.

Government can be a force for good. Government is at its best when it embraces the American ideal to provide for the common good.

Through domestic manufacturing of electric vehicles, we can Build Back Better and transform America again.

Change is hard. We need something to believe in. Hope for better days. We don't follow leaders. We follow the ideas they bring forth.

Democrats are fighting for good government to end the pandemic - shout the good news from the mountain tops!