Words Matter

When we use 'their' words, it puts us on the defense and 'them' on offense. This week's tip is to stop using negative, complicated, and procedural words to express ourselves.

Stop talking about lies and start talking about truth. Stop talking about fears and share your hopes for the future.

Drop policy talk and tell your story by expressing your ideas.


Loose talk about 'people of color' and the 'marginalized' and use inclusive and specific language: say black, brown, and white people. Leave no one out.


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