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  • Writer's pictureLiberal Leadership League

Keep it simple – get to the point

A simple, aspirational message keeps people’s attention and can appeal to the base.

Joe Biden has a simple statement about America, “It’s never, ever a good bet to bet against the American people. America is coming back.”

If we appeal to patriotism with a simple message, we can move people and tell the story of an America we all want.


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