The White House Facebook page had the following message:
Today, President Biden announced a new vaccination goal: 200 million shots in his first 100 days in office.
Our Administration is committed to getting America vaccinated as quickly as possible so we can finally turn the page on COVID-19.
President Biden’s goal of 100 Million Shots in the First 100 Days is an excellent example of Fake It Until You Make It. He said that before he got into office, not knowing what he would find. As we know, the previous guy left no plan for getting shots into arms. But with that goal in place, the Biden administration got to work.
Putting out big goals is visionary. It lets us turn the page towards a better time. And if you achieve that goal, it’s easy to move toward an even bigger goal of 200 Million Shots in the First 100 Days.
This message is successful for other reasons:
Avoid detailed statistics: The frame included simple numbers and no detailed statistics.
Talk about what you are for, not what you are against: the frame is about shots in arms without talking about Republicans.
Use liberal frames: included our values of empowerment and good government.
We can think big and act big. President Biden's simple, big plans remind us that good government is the solution to our biggest problems.