Don’t be a Messenger for your Opposition
The Republican’s attempts to prevent people from voting makes us so angry.
When sharing articles about secure elections in Michigan, make sure you promote the fundamentals of democracy by talking about our liberal values. Here are some dos and don'ts:
Don’t talk about the ‘false claim that the election was rigged’, even though you speak against it. Negating a frame leaves people confused about what you are supporting because people drop ‘not’ or other negative words when they read.
Stop using the conservative frame ‘election integrity’. Never promote conservative frames. Remind people that elections in Michigan are safe and secure.
What should you do? Talk about what you are for, not what you are against. Frame this based on our liberal values (protection, empowerment, freedom, fairness). For example, ‘Democrats fight for voting for everyone, while Republicans try to keep people from voting. Democrats believe in the freedom of everyone to vote’.
When we frame based on our liberal values, our messages are powerful. We own the conversation by drowning out the conservative frame.