Frequently asked questions
What are "frames"?
Frames are the ideas that exist in your brain. They are commonly accepted concepts.
Where can I find more information on this topic?
Anat Shenker-Osorio has a podcast called Brave New Words. We strongly urge you to subscribe to that podcast.
What's the difference between messaging and framing?
Your messages are the words you use to communicate. Your frame is your point of view, based on assumptions you make about your world. Framing is the act of controlling how your words - your messages - are received and understood. Framing shapes our thinking, shapes what we hear, and shapes the conversation.